/short promotional videos
ACCORDING TO GOOGLE
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
Consumers expect brands to deliver engaging, entertaining content on social media more than ever before, and video is one of the most effective formats to do so
Are videos more effective than print ads?
If videos are creative and well made, you can provoke a much larger response than static ads. And that's one of the most significant advantages of film over static advertising. Video allows you to tap into consumer emotions, provoking a response that will influence their opinions and choices
Since 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing.
Source - Smart insights